Consumer Confidence Disconnect: Reality Still Trumps Hope
The latest Nationwide Consumer Confidence Index was released today. Highlights from the seasonally-adjusted index, include:
- Consumer confidence rose by two points to 63 in August This is the fifth consecutive monthly rise and well off January 2009 low of 46.
- The Expectations Index increased thee points to 94. The index reflects sentiment about the economy, labour market and household income over the next six months. It is well off low of 53 hit in August 2008.
- The Spending Index was up one point to 97. , which reflects sentiment about spending on household goods and major purchases, increased by one point to 97, considerably above the August 2008 low of 51.
- The Present Situation Index, which reflects sentiment about the current economic and employment situation, increased by one point to 17 from July’s all-time low of 16.
- The number of consumers who believe there are now fewer jobs available fell from 74% in July to 71% in August.

As can be seen from the chart, the disconnect between indices began after July 2008. Up until then all the indices had pretty much copied each other in direction, up or down. Once the reality of economic contraction and credit revulsion took hold, the indices went their separate ways. Which is why we currently have the Expectations Index at 94 and the Present Situations Index at 17.
One possible reason for the increasing gap between the Expectations Index and Present Situation Index is that more people where right six months ago when they thought that there situations would get worse over the forthcoming six months time.
However, now that the future is in the present and it is as bad as they expected, they are now of the view that things will be better for them in six months time.
On the other hand, it could simply be that the longer things don’t improve, the greater the number of people who come to believe that things will definitely improve in six months time.
Either way, the public mindset still seems to be that what has happened in the last two years was a normal inventory-reducing recession, albeit extra severe courtesy of the evaporation of credit. The concept that a structural change took place and that opposing, demographically-induced, secular trends may now be in charge has yet to register.
The 4-in-1 interactive chart has been updated: Nationwide Consumer Confidence Indices.
Data: Nationwide Consumer Confidence Index August 2009 [PDF].

